McDowell Mountain Music Festival
Art Direction
In this junior design project, a booklet containing all the necessary information for concert goers at the McDowell Mountain Music Festival was created. The booklet was designed as a collectable with information on all the artists performing at the festival. The project was later expanded to include a poster, a media pass, and an iPhone application.
The key art incorporates vibrant and energetic textures with a semi-translucent mountain range that interacts with the informative text.
